Bringing Omega Flowey to Life with Lenticular Poster Printing

Client: Fangamer
Industry: Video Game Merchandise, Collectibles & Art Posters

Fangamer creates official merchandise, collectibles, and physical products for some of the most beloved games in the independent gaming world. For one of their UNDERTALE poster projects, they wanted to create something more engaging than a standard printed poster — a lenticular piece that would make Omega Flowey feel alive as the viewer moved around it.

The result was a highly detailed lenticular poster that changes depending on the viewing angle, giving fans a more dynamic and interactive way to experience the artwork.

The Challenge:
This was not a simple flip image or basic 3D lenticular project.

Omega Flowey is a visually intense, layered, and highly detailed character. The artwork involved complex composite elements, multiple layers, and a strong need to preserve detail while creating the lenticular motion effect. For a project like this, the challenge is not only in the printing — it is also in preparing the artwork properly so the final result feels smooth, sharp, and intentional.

The Fangamer team needed a lenticular printing partner who could help guide the process, support the artwork preparation, and communicate clearly about what would work best in production.

The Solution:
The Imaging Excellence 2.0 team worked closely with the creative team behind the project to support the lenticular process from artwork preparation through production.

This included reviewing the layered assets, helping refine the setup, and providing direct guidance on how to achieve the strongest visual effect while keeping the process manageable for the design team. The goal was to create a lenticular poster that preserved the complexity of the original artwork while adding the sense of movement and depth that makes lenticular printing so effective.

With a project this detailed, communication was essential. The team helped identify what would look best, what would be most practical to produce, and how to avoid unnecessary complications during the lenticular setup.

The Impact:

The finished Omega Flowey lenticular poster gave Fangamer a standout collectible that goes beyond traditional print.

Instead of a static poster, fans receive a piece that reacts to movement and viewing angle, making the character feel more present and alive. For game merchandise, this kind of tactile, interactive print experience can add real value — especially for collectors who appreciate physical products that reflect the energy of the game itself.

The project also demonstrates how lenticular printing can be used for:

• Video game merchandise
• Limited-edition collectibles
• Character posters
• Fan-focused product releases
• Premium art prints
• Interactive retail products

For gaming brands, publishers, artists, and merchandise companies, lenticular printing offers a unique way to turn digital artwork into a physical product with motion, depth, and surprise.

Looking Forward:
This project is a great example of how lenticular printing can help gaming and entertainment brands create physical products that feel more connected to the worlds, characters, and stories fans already love.

Whether used for posters, packaging inserts, collector’s editions, promotional cards, or limited-edition merchandise, lenticular printing gives brands a way to create products that move, shift, and stand out.

Testimonial:
“The Imaging Excellence 2.0 team did an incredible job bringing this to life! This poster of Omega Flowey, a gnarly character I co-designed and animated for the game UNDERTALE, was one of the most complicated composite works I’ve put together, and they handled the lenticular process — including no small amount of additional layer and asset support — superlatively with fantastic communication!

I’ve worked with a number of lenticular folks before, and nobody has been nearly as direct and informative about how to pull off tricky setups, zeroing in on what’s going to look best and be the least painful to design. Deeply recommend ’em, they do great work!!”

— Fangamer / UNDERTALE Project Collaborator