FAQ

Frequently Asked Questions:

What is Lenticular Printing?

Lenticular printing is the general term for the type of printing that emcompasses a number of different effects, such as flip-images, motion, 3D, and morphs. The lenticular lens has a series of ridges that are called lenticules – we put a slice of each image behind each lenticule, and the lenticules hide all the images, except the one you are viewing.

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What is a Flip-image?

The most common type of lenticular effect is a 2-image flip or a 3-image flip – when the images flip from one to the other as you tilt the printed piece in your hand, or as you walk past the lenticular poster or image. Typically, the effect works better when you have fewer images flipping, as each image has more time to be seen by the viewer.

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What is a 3D image?

A 3D lenticular image gives the illusion of depth in the printed piece. Envision a thick ‘shadow box’ for the image, where we position the various elements in the foreground, background and middle-ground of the image. To do this, we need to be have a fully layered image where we can access each element, in order to place it appropriately to accomplish the desired depth effect.

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Can you combine a Flip-image and a 3D image?

Yes. This is perhaps the most effective type of lenticular image, when you have various elements of a
3D image moving / flipping – the depth is always fascinating to the viewer, while the motion provides additional interest, as well.

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What is a Morph-image?

A lenticular morph-image transforms one image into another in a gradual flip-motion sequence.
These have the best effect when the images are similar in size and shape, and happen against a common background.

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What people say

“The client was extremely pleased, actually. They won an award at Neocon for Best Showroom.” – Design Firm

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