How to catch a Millennial

How to catch a Millennial

How do you get millennials to pause for a moment and read your marketing message? Subaru used a lenticular tip-on to the front cover of an urban newspaper to grab attention and get noticed. We affixed 70,000 3-image flip lenticulars to the covers – the result was a stunning and compelling image that got noticed – and stolen! Numerous lenticular pieces were ripped right off the front cover of the newspaper while they were still in the newspaper box! The publisher of the newspaper, who thought he had seen it all, said that they had never seen an advertising message generate so much activity.