What is a Flip-image?
The most common type of lenticular effect is a 2-image flip or a 3-image flip – when the images flip from one to the other as you tilt the printed piece in your hand, or as you walk past the lenticular poster or image. Typically, the effect works better when you have fewer images flipping, as each image has more time to be seen by the viewer. The exception to this would be a motion-video or animation sequence, which involves many images flipping. This lenticular effect is best accomplished when you are not flipping high-contrast images, such as very dark images flipping to very light images – this will create an undesirable ghosting effect as the images flip from one to the other.
What people say
“The lenticular-based direct mail piece generated a 13% response rate. Everyone is very pleased.” – Direct mail ad agency
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