What is Lenticular Printing?

Lenticular printing is the general term for the type of printing that emcompasses a number of different effects, such as flip-images, motion, 3D, and morphs.

The lenticular lens has a series of ridges that are called lenticules – we put a slice of each image behind each lenticule, and the lenticules hide all the images, except the one you are viewing. Then, as you tilt the lens, or move past it, the lenticules hide the first image and reveal the next one.

Lenticular printing is different than a hologram – holograms are the hidden, ghosted images printed on foil material that you typically see on a credit card, whereas lenticular images are fully visible.