How to really break through the advertising noise
We produced a 12-page brochure for a car company that needed to grab consumers’ attention.
We tipped an 8-image flip lenticular card to the front cover of the brochure that showed the northern lights flickering on and off the vehicle as you tilted the brochure back-and forth – it was compelling for the viewer to want to keep seeing the image change!
Anything that you can do to engage your consumer to spend more time with your marketing piece will inevitably lead to higher response rates.
Result: This mailing of 70,000 pieces produced a 13% response rate.
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